Dawood has come from a long history within the mobile ecosystem beginning at the edge with mobile parking, growing into mobile marketing and pioneering the regulatory framework of set tariff SMS short codes in Ireland as early as 2001. After leading Ireland’s introduction to mobile marketing Dawood moved closer to the core of mobile network infrastructure in roaming and security at Cellusys before founding ZARIOT. His enthusiasm for business process re-engineering has been further enhanced by the arrival of IoT as its most significant enabler. He is currently CEO at ZARIOT, Chairman at Cellusys and global board member of the Mobile Ecosystem Forum.