Web development has changed dramatically over the last ten years. Instead of building complex, text-laden pages with long menus of options to help the visitor sort through hundreds of pages, most companies are embracing sites that are simple, intuitive and, above all, easy to use.

Nothing will turn a visitor off quicker than a site that is difficult to navigate; time is too precious and the Google-results too plentiful to waste time digging through a site that isn’t user-friendly. But what exactly does it mean to be “user-friendly.” The definition is constantly evolving and means different things on different devices.