The EU is set to approve Google’s acquisition of Fitbit this week

While most eyes are on the close-to-collapse Brexit negotiations, another notable European decision is finally expected this week.

Google’s proposed $2.1 billion takeover of Fitbit naturally caught the attention of the European Union—which continues to tighten its screws on “big tech” over privacy concerns.

According to Bloomberg’s sources, the EU will grant conditional approval for Google’s historic takeover this week.

We don’t know what...

Google promises the EU that it won’t use Fitbit data for ads

Google is attempting to avoid an EU antitrust probe by promising that it won’t use Fitbit data for advertising purposes.

The web giant announced its intention to purchase Fitbit for $2.1 billion back in November 2019, but it’s caught the attention of regulators.

EU regulators are concerned that Google will use Fitbit data to further boost its advertising business. A decision is due to be made on July 20th whether to launch a full probe into Google’s...