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1st December 2020

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The hyperscale cloud providers – Amazon Web Services (AWS), Microsoft Azure, Google Cloud Platform, Alibaba Cloud, and one or two others depending on your definition – have their fingers in many technological pies. Internet of Things (IoT) application platforms are no different, as a new note from Berg Insight explains.

The analyst firm has argued the global market for IoT device management and application enablement platforms hit $2 billion in 2019. The overall market ‘is in a stage of transformation where major cloud service providers [are investing] heavily to move up the stack’, the company added.

In June, a report from Counterpoint Research backed up Berg Insight’s findings, with the largest cloud providers finding success in extending their IoT capabilities to the edge. Microsoft came out on top in Counterpoint’s analysis, ahead of AWS and Huawei. The latter is part of wider hardware companies who play a part in the IoT platform space, alongside traditional enterprise software vendors and niche players.

For the hyperscalers, building IoT platforms on public cloud infrastructure means they can ‘transition to provide higher-level building blocks that can be used as a starting point when building solutions and even end-to-end solutions for specific use cases,’ Berg Insight noted. With regard to AWS, Azure and Google, its IoT solutions are marketed as inextricably linked to the wider cloud portfolio.

Yet Fredrik Stalbrand, senior analyst at Berg Insight, affirmed the need for smaller players to drive solutions outside of the hyperscalers’ remit. Stalbrand cited IoT device management providers AVSystem and IoTerop as examples.

“Device connectivity and management services for low-power constrained devices comprise a key focus area for cellular IoT module providers such as Sierra Wireless and Telit, but also vendors like Pelion that was launched as a wholly-owned subsidiary of Arm in November,” said Stalbrand. “Efficient and secure device management solutions are crucial to meet the requirements of massive IoT deployments in the 5G era.”

Read more: Microsoft beats Amazon and Huawei to top spot for IoT platforms, says Counterpoint

Photo by CHUTTERSNAP on Unsplash

Interested in hearing industry leaders discuss subjects like this? Attend the co-located 5G Expo, IoT Tech Expo, Blockchain Expo, AI & Big Data Expo, and Cyber Security & Cloud Expo World Series with upcoming events in Silicon Valley, London, and Amsterdam.

About the Author

James has more than a decade of experience as a tech journalist, writer and editor, and served as Editor in Chief of TechForge Media between 2017 and 2021. James was named as one of the top 20 UK technology influencers by Tyto, and has also been cited by Onalytica, Feedspot and Zsah as an influential cloud computing writer.

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