Volkswagen and NVIDIA embark on a journey to expand AI beyond the car

Ryan Daws is a senior editor at TechForge Media with over a decade of experience in crafting compelling narratives and making complex topics accessible. His articles and interviews with industry leaders have earned him recognition as a key influencer by organisations like Onalytica. Under his leadership, publications have been praised by analyst firms such as Forrester for their excellence and performance. Connect with him on X (@gadget_ry) or Mastodon (

Car manufacturing giant Volkswagen is partnering with NVIDIA to harness their AI knowledge and use it for applications beyond in-car technology.

Volkswagen explores the possibilities for AI in their dedicated Munich-based Data Lab which opened back in 2014. One example of their current work involves new procedures for optimising the flow of traffic in cities where overpopulation and the need for individual vehicles is causing severe and increasing congestion on the roads.

"Artificial intelligence is the key to the digital future of the Volkswagen Group. We want to develop and deploy high-performance AI systems ourselves,” explains Dr. Martin Hofmann, CIO of the Volkswagen Group. “This is why we are expanding our expert knowledge required. Cooperation with NVIDIA will be a major step in this direction."

The race is on for car manufacturers to take advantage of the new capabilities offered by the IoT and related advancements such as AI. In-car technology is already fairly mature, but technologies outside the vehicle are ripe for innovation.

V2I (Vehicle-to-Infrastructure) in particular offers some exciting opportunities for things such as communicating with traffic lights or toll bridges as a vehicle approaches to improve the flow of traffic and efficiency for the driver to enjoy driving with as little hindrance as possible.

NVIDIA already has an existing partnership with Audi – a brand owned by Volkswagen – on self-driving cars which they hope to bring to market by 2020. Today’s announcement focuses on utilising AI to harness the potential of the data generated.

"AI is the most powerful technological force of our era," says Jensen Huang, CEO of NVIDIA. "Thanks to AI, data centers are changing dramatically and enterprise computing is being reinvented. NVIDIA's deep learning solutions will enable Volkswagen to turn the enormous amounts of information in its data centers into valuable insight, and transform its business."

What are your thoughts on the AI partnership between Volkswagen and NVIDIA? Let us know in the comments. in hearing industry leaders discuss subjects like this and sharing their IoT use-cases? Attend the IoT Tech Expo World Series events with upcoming shows in Silicon Valley, London and Amsterdam to learn more.

The show is co-located with the AI & Big Data Expo, Cyber Security & Cloud Expo and Blockchain Expo so you can explore the entire ecosystem in one place.

View Comments
Leave a comment

Leave a Reply

Your email address will not be published. Required fields are marked *